New York  ·  Launching 2027

AQUEDIEM

Dive in. Shine on.

Science-backed hair care, made for life in and around the water.

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AQUEDIEM
Performance Hair Care
2027
Launching
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Feel confident in and out of the water.

Built in the water. Perfected for it.

The Story

Founded by a swimmer.
Grounded in science.

Anyone who lives in the water knows the other side of it — the dryness, the damage, the stripped and brittle feeling of hair that's spent the morning in a pool or the afternoon in the sea. Nothing on the shelf was built to answer it.

AQUEDIEM began where those two worlds meet: a competitive swimmer who lives the problem, and a clinician who understands the science of what water does to hair. Rigor and beauty — never a compromise, always the point.

I named it AQUEDIEM, after the aqueducts — among the first great works of science, built to carry water to the people who needed it. That's what I set out to build: something engineered to bring you everything the water gives, and none of what it takes — seize the water, seize the day.

James Canner, PA-C Founder · Competitive Swimmer · Board-Certified Physician Associate Practicing in Dermatology, NYC
The Science

The water that gives you everything
takes it out on your hair.

Chlorine, copper, salt, and hard-water minerals — all quietly stripping, dulling, and weakening. AQUEDIEM is built to defend against each of them.

01

Chlorine

The pool's oxidizer — and it's in your tap water, too. It dries, roughens, and weakens hair over time. Neutralized on contact.

02

Copper

Leached from pipes and heaters, it binds to hair and turns light tones green. Sequestered before it can settle.

03

Salt

The ocean's toll — moisture drawn out, texture left brittle. Countered and conditioned.

04

Hard Water

Calcium and iron from the tap dull and weigh hair down. Defended against, day after day.

The Ritual

Protect. Defend. Reset.

A complete system for life in and around the water — before, after, and in between.

Before · Protect

Protect

Before the water

A lightweight barrier that helps hair take up less of what the water leaves behind — chlorine, salt, minerals, and sun — before you ever dive in.

Every day · Defend

Defend

The daily ritual

Our heart — a daily leave-in that neutralizes chlorine, defends against copper and hard-water minerals, and conditions as it protects.

Weekly · Reset

Reset

The deeper renewal

A weekly clear-out of the metals and mineral buildup that water leaves behind — for brightness and softness restored.

The Mission

For the water you swim in,
and the water you live with.

AQUEDIEM is for everyone whose hair meets the water — the aquatic athletes and water lovers who live in it, and the countless more who simply live with hard water at home. Built where hair takes the harshest beating, with an ambition that reaches all the way to the 2028 US Olympic aquatic athletes.

Be First in the Water
2028
Olympic Ambition
NYC
Founded & Formulated
2027
Launching
Luxury
Science-Backed Hair Care
Early Access

First to dive in.

Join the waitlist for early access, founder pricing, and the AQUEDIEM story as it unfolds toward 2027.

No noise. Just water.